The world of digital marketing, social media, web design and hosting can become so packed full of “jargon” and “experts” it can be difficult to be sure that you’re getting value for money when choosing a designer to develop your online presence.
While it can be confusing, you don’t need to feel like a dog chasing your tail- here’s a list of the top five questions you should be asking any web designer when you get a quote:
Will my site be mobile responsive?
People with their phones these days are like the proverbial dog with a bone with recent figures suggesting that the average person in the United States spends three hours per day using their mobile phone to source content online. With mobile content having overtaken desktops as the main way people search online, it is vital that your website can be found by someone performing a search on their mobile phone and that it loads when it’s opened quickly and be practical for people who are interacting with your product.
Can you manage SEO and Adwords?
Until someone creates a goliath bigger than Google, chances are your customers will be using this major search engine that helpfully stacks you up next to your competitors or- worse- leaves you off the page all together. There are plenty of ways you can improve your search rating on Google- the most common are SEO (search engine optimisation) and Google Adwords if you’re wondering what the difference is, check this blog I’ve prepared earlier.
How will my website reflect me and my business?
This can be a subjective question, but it is also a test that ensures you’re receiving the best quality and high standards. One of the tricks every digital marketer will tell you about for example, is using “key words” to improve your ranking on Google. While this is effective, it’s important to remember that you want your site to make sense once people find it.
There’s no point reaching the coveted “top spot” on a Google search if your landing page isn’t converting people into action and improving your bottom line. At Dachboard Design, we work to ensure your site is reaching its potential on Google but we also make sure that when your customers discover you, your site truly presents your business in the best light to ensure maximum conversion.
Do offer website maintenance?
Once you’ve got yourself a domain name, and you’ve worked with a web designer to set up a webpage you’re happy with- you’re all done right? Sadly, no. Just like your home or vehicle- websites need to be kept secure and in good condition to ensure the best return on your investment.
Just as you need to change the oil in your car every now and then, refreshing your website helps it deliver optimum results for your business. It doesn’t have to cost you a lot, and to can offer reassurance and peace of mind for as little as a dollar a day. See our earlier post about website maintenance here
Can you recommend a safe webhosting service?
Every website has to be saved somewhere on the internet , otherwise known as “hosting: If you’ve ever had that moment of blind panic when you have misplaced your phone, you can imagine how important it is to have a company you can trust to manage the more technical side of your website.
Dachboard Designs recommends Buzzword for all email and webhosting. This Australian company has all its servers based locally and combines their experience with the latest technology to keep your website secure. Combined with the right website maintenance, you can rest easy knowing you have your own virtual guard dog to keep your website safe.
Get in touch, we are your business’s best friend for a reason. Contact us on 043 222 5156.