Category Archives: Blog

Many businesses underestimate the power of having an amazing website designer.. It’s like having a personal assistant working tirelessly to promote your business while you sleep, eat and work. It jumps through hoops to show off your best side and greatest achievements and does its best to get people to call you, email you or get in contact via social media. For all these reasons and more, it truly is your brand’s best friend. The tricky part is finding a website designer that can make this happen! The reality is that you don’t get a second chance at making a…

There’s something infuriating about poor website designs that give you the feeling of actually working against you. Some make finding what you’re looking for incredibly difficult, or worse, are so clunky that you just click out and find an alternative. All the while knowing your blood pressure is escalating and the ten minutes you just wasted can never be regained! It’s a minimum expectation to have a really functional website that supports your customers in doing business with you. And utterly essential if your business does any type of e-commerce. Here are my 5 essentials to a winning website. 1….

When landing on a business name there are a few major factors to consider- Does it represent your product or service? Is it clearly identifiable? Can you find a matching domain name or social media handle? But most perhaps the most important question of all, does it reflect the things that make your business unique? Any good business plan focuses on your point of difference in the market. Perhaps you’ve created an innovative new solution to a well-known problem; maybe you offer better service, experience, expertise or perhaps your businesses’ differentiator is price. Whatever your point of difference, much your…

It’s that time of year. Today, marks the start of the new financial year for FY2016/2017. The time is also something that small business operators dread; tax time. In an age where technology is transforming everything from the way get from one place to another, to how we buy clothes and groceries, the rise of contractors, freelancer graphic designers, collectives, creatives and sole traders has seen more small business owners searching for a new way of keeping track of their expenses, invoices and their time. While there are plenty of accounting apps and software on the market, Australian start-up Rounded…

When Chole Tremble decided to change the name of her creative design business, she didn’t have to look far for inspiration. The story behind the Dachboard logo, and the Sunshine Coast-based design studio, offers a great example of how multiple messages can be captured and conveyed through one chic design. Dachboard (pronounced Dash-board) is a designed to be a play on words incorporating the traditional “dashboard” or “back-end” of a website created by web developers.  To put her own unique stamp on the business, Chole (pronounced ‘Sh-ole’) decided to insert a “CH” and in doing so also gave a nod…

The world of digital marketing, social media, web design and hosting can become so packed full of “jargon” and “experts” it can be difficult to be sure that you’re getting value for money when choosing a designer to develop your online presence. While it can be confusing, you don’t need to feel like a dog chasing your tail- here’s a list of the top five questions you should be asking any web designer when you get a quote: Will my site be mobile responsive? People with their phones these days are like the proverbial dog with a bone with recent…

Have you ever seen a dog trying to swim in water? It moves its legs back and forth very quickly. It’s the first movement all children learn when they first start to swim – it’s called ‘the doggy paddle”! When you’re first dipping your toe into the waters of digital marketing, web design, refreshing your website or re-branding your business, it can feel a little bit like you’re “doggy-paddling” in a world of colours, concepts, Adwords and acronyms; SEO, Vimeo, social media, CPC. If you’re looking for a way to grow your business, it can seem overwhelming to try and…