There’s been a lot of talk over a lot of years about the use and design of logos, and it’s something that we are frequently asked about. When it comes to logos, there’s no one-size-fits-all solution, but there is one thing that we all agree on – if you have a business, you need a logo!
Your logo is the ‘face’ of your business really. It’s the most important part of your branding. Think of some of the biggest, best known companies in the world and you’ll see what we mean. McDonalds, Nike, Levi’s, Coca-Cola, Google – the list goes on. They are logos that everybody recognises.
I mean, who doesn’t love the dog listening to the gramophone in the HMV logo!
Illustrating the importance of ‘getting it right’, is Symantec’s story. The company spent over a billion dollars on a logo redesign and rebranding campaign. BP spent $211,000,000. Now, we’re not suggesting for one minute you spend that much – but it makes you think, doesn’t it?
In this fast world we live in today, there’s not always time to read the small print. That’s why social media apps like Twitter and Facebook have become so popular, as they deliver ‘grabs’ of news and information.
And that’s what your logo is – it’s a ‘grab’, it’s something that quickly grabs the viewer’s attention and draws them to your business.
So, having said all that, it’s easy to see now why creating the right logo for your business is so crucial. it’s not just something you can scribble on the back of an envelope and away you go!
We place a great deal of importance on helping our clients design the perfect logo, a logo that, at a glance, is recognisable, memorable and sums up your business.
Your logo will be seen everywhere – on your letterheads, invoices, website, emails, advertising and more. It needs to reflect who you are and what you do.
Sometimes less is more in good design, and we generally recommend a clean, well designed logo that doesn’t appear cluttered, and will work just as well in mono as it will in colour. It also needs to be scalable – so whether it’s used large or small, it will still be visible and deliver your message. And it needs to be artistically balanced.
Not so easy, huh?
In just the same way there are DIY website programs online, there are DIY logo design sites, too. But would you really risk it? Hiring a professional designer to create your logo is not expensive, especially when you consider that it involves a lot more than simply drawing a pretty picture!
There is a whole science behind logo design and usage, and that’s something we can help you with.