Many businesses underestimate the power of having an amazing website. It’s like having a personal assistant working tirelessly to promote your business while you sleep, eat and work. It jumps through hoops to show off your best side and greatest achievements and does its best to get people to call you, email you or get in contact via social media. For all these reasons and more, it truly is your brand’s best friend. The tricky part is finding a website designer that can make this happen!
The reality is that you don’t get a second chance at making a first impression – in real life or online. Head over to a search engine and type in a term and millions of results will come up – all clamouring for your customer’s attention. It’s estimated that over 75% of internet users judge a business’s credibility based on their website’s design – regardless of what the business is like. It’s a dog-eat-dog world online.
If your website isn’t producing the results you desire and you’re at the end of your tether, chances are you’ve been barking up the wrong tree when choosing a studio to manage your website’s design.
A great design studio will be able to sniff out exactly what will get a potential’s client’s tail wagging and will combine this with your business’s unique requirements to create a website that pleases everyone.
A great design studio will be able to integrate user experience principles, SEO, copywriting and more to create a website that externally positions you as the leader of the pack while being intuitive and easy for visitors to use.
The best way to decide whether or not a studio is up to the task of creating you a website that will convert visitors and get your business leads is to ask them about previous sites that they have designed. Ask yourself:
- Were they able to translate the essence of any previous client’s brands into a website?
- Does the website perform well amongst visitors?
- Were they successful in transforming an online underdog into a Top Dog?
If they can prove they can get the job done, you’ve found your brand’s best friend!