Funny, isn’t it, that we often think of ‘branding’ as something that started in the 1980s, along with BIG hair and HUGE shoulder pads! But when you actually think about it, branding – and brand management – has been around a long time. There was a time, of course, when you could simply get by on the quality of your product or service. Because there really wasn’t much competition. That people would choose your product was practically a given. Branding and brand management came about in the 1950s, as the number of businesses grew and competition became a real issue. … Continue reading BRAND MANAGEMENT IS KEY TO SUCCESS