Digitsing your Logo while Maintaining your Brand

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How to “digitise” your logo while maintaining your brand when it comes to branding your business, there are few things more important that creating a logo that speaks to your customers and reflects your values.  In an age where social media, mobile apps and search engines can deliver more exposure for your brand than ever before, established businesses can struggle to straddle the digital divide between maintaining continuity of their brand while capturing the increasingly limited attention spans of potential customers online. This is where an experienced logo designer or web designer can provide an invaluable service. With  15 years’…

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Unleash your inner graphic designer with 5 Free Years of Adobe’s Award-Winning Tools: Photoshop, Illustrator, InDesign & More

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Graphic Designers at our Sunshine Coast graphic design studio create visual solutions with the world’s best creative apps – the Adobe Creative Cloud. The suite of professional tools gives our design team the ability to create and edit images, develop complex magazine or brochure layouts and of course the ability to design logos and websites. In comparison to some of the software that comes standard on your average computer it’s a whole different animal! With a price tag of around $697 AUD / yr for an individual and reaching up to $10,000 AUD for a small business – for some it…

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Account Switching on Instagram!

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Hot diggity dog! Now we are really excited. Instagram has posted on their blog that “Starting this week, you can quickly and easily switch between multiple accounts on Instagram.” You could literally hear the echoing sound of relief… as our design team were just dog tired of logging in and out of our clients social media accounts. This function has been available on Twitter and Facebook but it’s about time that Instagram jumped on the bandwagon. Oh wait, did you not know that we offer social media management services? Social media is here to stay, and we help our clients…

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Guarding Your Website with Maintenance

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For most small businesses, updating a website is considered a daunting task and is quite often overlooked – yet for any website to be successful it is critical. You’ve invested money in creating a fabulous website but without regular love and attention, it can quickly go to the dogs. By outsourcing your ongoing website maintenance you can keep your site up to date and secure and so maximizing the return on your investment. So Relax. Leave this web stuff with us. We are your business’ best friend and can handle all your website needs and offer two types of ongoing website…

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SOMETIMES WRONGS DO MAKE A RIGHT

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If you’ve read a few blogs you’ve probably noticed that they’re usually telling you what to do. So we thought we’d have a bit of fun today and tell you what NOT to do! Because when it comes to great logo designs, it seems that two wrongs DO make a right. You see, there are lots of things we can tell you about what you should do to create a logo – but there are also some things you definitely should not do – and one of those is trying to do the job yourself! A logo is a lot…

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BRAND MANAGEMENT IS KEY TO SUCCESS

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Funny, isn’t it, that we often think of ‘branding’ as something that started in the 1980s, along with BIG hair and HUGE shoulder pads! But when you actually think about it, branding – and brand management – has been around a long time. There was a time, of course, when you could simply get by on the quality of your product or service. Because there really wasn’t much competition. That people would choose your product was practically a given. Branding and brand management came about in the 1950s, as the number of businesses grew and competition became a real issue….

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WHY GOOD BROCHURE DESIGN IS SO IMPORTANT

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To say brochure design has evolved over the years would be a massive understatement! We all remember seeing some shockers over the years, I’m sure, brochures and flyers that look like they were created using a John Bull printing kit! It didn’t seem to matter way back when, it was just a matter of getting information out there. But good brochure design – in fact, print management and marketing collateral as a whole – is now a crucial element of a company’s branding. Part of the reason for this is the sheer amount of collateral potential customers and clients receive….

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CREATING YOUR LOGO IS NOT AS EASY AS YOU THINK

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There’s been a lot of talk over a lot of years about the use and design of logos, and it’s something that we are frequently asked about. When it comes to logos, there’s no one-size-fits-all solution, but there is one thing that we all agree on – if you have a business, you need a logo! Your logo is the ‘face’ of your business really. It’s the most important part of your branding. Think of some of the biggest, best known companies in the world and you’ll see what we mean. McDonalds, Nike, Levi’s, Coca-Cola, Google – the list goes…

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Another day, another goal

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Signing off 2015 with another goal checked off our list Start our own Blog. This year has been so incredibly busy… we managed to turn our part-time stationery hobby into a full-time design studio. We fused years of industry experience and knowledge, with a diverse creative design portfolio, added our project management skills and built new relationships with our very own clients. PLUS we had some personal stuff going on like getting engaged, married, changing our name, selling the house and turning 30! Phew! No wonder we are exhausted. But back to business… everything is going superb! 2015 saw some huge changes…

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